Armagh Beds, a well-established retailer specialising in beds, mattresses, and bedroom furniture, sought to enhance their online presence with a robust e-commerce platform. Their goal was to provide customers with an intuitive shopping experience while boosting online sales through a user-friendly website that was optimized for search engines and mobile devices.
Bringing the project to life
Discovery & Planning
Content Planning
Component based UX
Mobile First Design
Custom Wordpress Build
Custom Woocommerce Build
To achieve Armagh Beds’ goals, our team embarked on a comprehensive development process, focusing on creating a powerful WooCommerce-based e-commerce site. The project involved several key stages:
- Discovery & Planning:
Collaborated closely with Armagh Beds to understand their brand, customer base, and e-commerce needs. Defined the project scope, identifying essential features and integrations that would enhance the user experience and streamline operations. - Design & Development:
Implemented a mobile-first design approach to ensure a seamless experience across all devices. Integrated advanced features like a mega menu, product filtering, and multiple payment gateways to meet the diverse needs of customers. - Testing & Launch:
Conducted rigorous testing to ensure the site was fully functional, secure, and optimised for performance. Launched the site with a strategic SEO plan to enhance visibility and drive traffic.
Key features
Mega Menu for quick access:
A custom mega menu was developed to allow users to quickly navigate through a wide range of products. This feature ensures that customers can easily find categories and products of interest, reducing the number of clicks required to reach their desired items.
Integration with PayPal and Opayo:
The site was integrated with PayPal and Opayo (formerly Sage Pay) payment gateways, offering customers secure and convenient payment options. These integrations streamline the checkout process, catering to a broad customer base with varied payment preferences.
SEO strategy:
A comprehensive SEO strategy was implemented to improve the site’s visibility on search engines. This included on-page SEO optimisation, keyword targeting, and creating SEO-friendly URLs. The strategy has led to increased organic traffic and higher rankings for key search terms.
Product filtering:
Advanced product filtering options were added to enhance the user experience. Customers can now easily filter products by categories, price range, size, and other attributes, making it simpler to find the perfect product.
Mobile-First Design:
Given the increasing number of mobile shoppers, the site was built with a mobile-first approach. The design is fully responsive, ensuring that users have a consistent and engaging experience whether they’re browsing on a smartphone, tablet, or desktop.
Coupon discount generation:
The site includes functionality for generating and managing coupon codes. This feature allows Armagh Beds to create targeted marketing campaigns and offer discounts to attract and retain customers, ultimately driving sales.
