A new website to to promote a luxury destination close to Edinburgh
Archerfield House is a luxury destination close to Edinburgh on the East Lothian Coastline. Better known for it’s Golf courses, our aim was to create a new presence to encourage visitors who’s primary reason to visit was not golf.
Focusing on the stunning location we were able to display the world class facilities that include a Spa with luxury treatments along with one of the best Wedding venues in Scotland supported by 5 star accommodation and fine dining.
Bringing the project to life
SEO Strategy
User Research
Content Planning
Sketching & Wireframes
Custom Wordpress Build
Sales Journeys
Integrated booking system
Part of the digital transformation was amalgamating the previous Fletchers Spa and the main Archerfield House website into a single entity and most importanlty integrating a new booking engine. Previously there was no online booking facility for Accommodation or the Spa – our brief was to build a booking UI that was available on all screens and deep link to a third party booking engine for accommodation and specific treatments from the Spa.
Key Features
Video
A picture tells a 1000 words, or so the saying goes. A video conveys even more so a key part of the UI was to make use of video flyovers to display the scale and grandeur of the Archerfield Estate.
Content First Design
Basestation used a content-first design approach for this project that prioritises the creation and organisation of content before focusing on visual design elements or technical implementation.
Component Based Design
Taking a component-based approach to website development complements content-first design by providing a flexible and scalable framework for organising and presenting content effectively.
Wordpress
Custom WordPress build and template to deliver a mobile first user experience.
User Experience
We had to design an interface that could take users to the sales channels in single click, and from multiple locations in the content hierarchy.
Ongoing Support
Basestation is providing ongoing support, hosting and development of the platform.
